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Source prices keep falling and the margin has moved to the system

Per-watt pricing for industrial fiber sources has declined for a decade. Suppliers who stayed in components watched value migrate to automation and software.

By LasersNews Desk··2 min read
Automated beverage can packaging in a modern factory setting.
Photo by cottonbro studio on Pexels

The price of a kilowatt of industrial fiber laser output has fallen steadily and substantially since the technology reached volume. Manufacturing scale, component supply chain maturity and competition — particularly from Chinese manufacturers who moved from importing sources to producing them — have all contributed.

What deflation does to a supply chain

Falling component prices are good for machine builders and end users and difficult for component suppliers. A business selling sources into a market where the unit price declines annually must grow volume faster than price falls simply to stay level.

The strategic responses have been consistent across the industry. Integrate forward into complete systems, where the source is one input among many and pricing is set by system value. Move into applications requiring specialised sources with less competition. Or accept commodity status and compete on manufacturing cost.

Where value accumulated instead

Buyers evaluating cutting or welding systems are increasingly deciding on automation, software, service coverage and uptime guarantees rather than on the source. Two machines with the same source and different automation are not the same product, and the price difference reflects that.

That has advantaged machine builders with strong automation and software capability, and disadvantaged those whose differentiation was source access or optical engineering.

The service dimension

As machines become more similar technically, service coverage becomes a genuine differentiator. A shop running unattended shifts cares intensely about response time and parts availability. Suppliers with dense service networks can charge for that, and it is durable in a way that a technical specification is not.

What it means for buyers

The practical consequence is that source specifications have become a smaller part of the purchase decision than they were. A buyer comparing machines on source power and beam quality alone is comparing the component that has commoditised, while ignoring the parts that now determine productivity and cost of ownership.

The useful comparison is machine-level and site-specific: measured cycle time on representative parts, automation capability, service terms and consumable costs.

This article was produced by the LasersNews AI desk and reviewed by our editors.

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