Oh, the smell of the in-between of a jewellery collection finish and an official presentation: can you recall, the scent of the creative force, the importance of the packaging and display, the chit-chats with the customers, friends, acquaintances?
Every collection we create is backed up by a professionally custom made event-presentation. Since we consider our jewellery collections to be precisely in the art business we always celebrate a new collection with an exhibition format display. Minimal interiors, jewellery as an oufit-object, a dash of delicately handmade wardrobes, drinks, petite food, invitations. We like to think of exhibitions in terms of atmospheres and rituals creation. That approach is what I believe makes the whole event true to the creation.
featuring Kate Spade cards design for Paperless post
1. The interior-Creating the Atmosphere
The Interior serves as your spatial geography, it creates the whole atmosphere of the event, collection, beginning of the story. First of all think simple, you don’t want the interior itself to dominate the display of the exhibition. Second, think of places alternatives, not just the regular exhibition spaces, but rather contextually. Pop up installations can allow you to develop a concept in a context. Or in the words of the great architect Peter Zumthor:
“Every time I imagine a garden in an architectural setting, it turns into a magical place. I think of gardens I have seen, that I believe I have seen, that I long to see, surrounded by simple walls, columns, arcades or the facades of buildings – sheltered places of great intimacy where I want to stay for a long time.”
2. The Invitations that sound like Handmade
featuring Cards for Party and Entertaining
3. The handmade drinks
4. Wearing jewellery as an outfit
While I am always taking time to assemble my looks for the exhibition opening from shoes, dress, mood, perfume, I always remain true to the jewellery piece I have chosen to wear. In a way it dictates everything else that will accompany it. In this sense I like to choose the most bold, radical and curious pieces of the collection. These intricate jewellery pieces display a distinguishable narrative creating powerful multilayered impressions and possibilities to communicate the context of new cartographies and atmospheres.
Would you like to share with us some of your approaches, atmospheres and rituals when preparing for an event ?